We create editorial content with journalistic standards, valuable, timely, entertaining, relevant, inspiring, educational, useful and organic that talks about your brand, leaving a positive impression on your audiences and the media. We work with local, national and international media to give positioning and relevance to your brand.
We create editorial content with journalistic standards, valuable, timely, entertaining, relevant, inspiring, educational, useful and organic that talks about your brand, leaving a positive impression on your audiences and the media. We work with local, national and international media to give positioning and relevance to your brand.
Free press, while one of the tactics implemented in a communication strategy, is not the only one and cannot be classified as the main form of public relations management. This is why talking about public relations goes beyond persuasion or using free press to pressure a media outlet or a journalist to speak well of a person or company.
While free press is a powerful PR strategy, it should be noted that PR is not just for disseminating content and appearing in the media (print, radio, audiovisual or digital); public relations must know the objective and needs of an organization in order to anticipate, analyze and interpret public opinion, attitudes and problems that may affect the operations and plans of a company to protect and improve reputation, be prepared for crisis issues, improve visibility and strengthen or change the image of the organization.
