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Takeoff Plan

OPTIMIZATION
Opening or optimizing social media profiles: Facebook/Instagram.
Profile synchronization..
Opening or optimizing an advertising account on Facebook ADS.
Opening or optimizing users on the Google My Business platform.
STRATEGY
Design and implementation of positioning strategy.
Tactical approach and design of textual content (Copys) with a commercial focus and value generation.
GRAPHIC DESIGN
Design of 4 weekly graphic pieces for social networks adapted in vertical and horizontal format (32 monthly pieces) with valuable and commercial content.
AUDIOVISUAL PRODUCTION
1 weekly reel-type video of up to 1 minute (4 videos per month) that includes: Pre-production, production and post-production with a commercial or informative theme.
COMMUNITY SERVICE
Social media management and content publishing according to schedule on Instagram and Facebook.
Automatic responses around messages and calls to action.
FACEBOOK ADS AGENDA
Design and assembly of advertising on the Facebook Ads platform.
Creation of retargeting campaign and integration of the Facebook Pixel on the website and landing page (if required) to track audiences and publics.
NOTE: Investment in guidelines is the responsibility of the client.
Segmentation by interests and target audience.
MONTHLY REPORT
Gathering results and presenting a report on social media management metrics.

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